Build a serviced
accommodation business

Serviced accommodation can earn more from a property than a standard let. Source SA deals for investors, run serviced accommodation yourself, or do both, with the training, tools and support of Sourced.

Sourced Living agent on a visit

What is serviced accommodation?

Serviced accommodation is a fully furnished property let for short stays, from one night to a few months, with services such as cleaning, linen and Wi-Fi included. Guests book it like a hotel, but get a whole flat or house.

Read our full guide to what serviced accommodation is.

Why build a business
around serviced accommodation?

Serviced accommodation can earn more from one property than a standard let, if it's set up and run well.

Nightly income

Nightly rates can add up to more than monthly rent when occupancy is good.

Year-round demand

Contractors, business travellers and relocating families book all year, not just in summer.

Flexibility

Properties can switch strategy if the market changes.

Well-kept properties

Regular cleaning and checks keep the property in good condition.

Who books serviced accommodation?

Demand comes from guests who need more than a hotel room, all year round, not just in the holiday season.

  • Contractors
    Contractors

    Working on projects for weeks or months at a time.

  • Business travellers
    Business travellers

    Who want more space than a hotel room.

  • Relocating families
    Relocating families

    Between homes or waiting for a sale to complete.

  • Insurance stays
    Insurance stays

    Families displaced by a flood, fire or major repair.

  • Leisure guests
    Leisure guests

    weekends, events and holidays.

Two ways to build a serviced accommodation business

Many Partners do both: they run their own SA and source deals for investors.

  1. Run your own serviced accommodation

    Buy properties, or lease them from landlords with their permission, and run them as SA. You manage bookings, pricing, guests and cleaning, or use a management company. This route needs capital or landlord agreements, the right mortgage or lease permission, and a clear plan for running costs.

  2. Source SA deals for investors

    Find properties where the numbers work as SA, analyse them and introduce them to investors for an agreed fee. You don't need to buy the property. Sourcing businesses must have anti-money laundering supervision and redress scheme membership.

How a serviced accommodation deal comes together

Whether you run it yourself or source it for an investor, every SA deal follows the same four steps.

  • Pick the right area

    Steady demand from business, contractor or leisure guests.

  • Find the property

    One that suits SA, with the right permissions in place.

  • Run the numbers

    Nightly rate, occupancy, running costs and return.

  • Run it or sell it

    Operate it yourself, or package it for an investor and earn a sourcing fee.

Serviced accommodation vs buy to let vs HMO

How SA compares with the two most common rental strategies.

Feature
Serviced accommodation
Buy to let
HMO
How it earns
Nightly rates
Monthly rent
Rent per room
Income potential
Highest when occupancy is good
Lowest
Higher than buy to let
Management
Most hands-on
Least hands-on
Moderate
Running costs
Highest
Lowest
Moderate
Main rules
Mortgage, lease and local short-let rules
Standard letting rules
Licensing, planning and fire safety

What to check before you start

SA can earn more, but it costs more to run and the rules vary by area. The numbers have to work after every cost, not just on nightly rates.

  1. Mortgage and lease permission

    Most buy-to-let mortgages and many leases don't allow short lets without permission. Always check first.

  2. Landlord permission

    If you lease a property to run as SA, the landlord must agree in writing, and their mortgage and insurance must allow it.

  3. London's 90-night rule

    Homes in London can only be let short term for up to 90 nights a year without planning permission.

  4. Scotland and Wales

    Short-term lets in Scotland need a council licence. In Wales, a property must be let for at least 182 days a year to qualify for business rates.

  5. Tax

    The furnished holiday lettings tax regime ended in April 2025, so short lets are now taxed much like other rental income.

  6. Occupancy

    Income depends on bookings. A property needs steady demand all year, not just a busy summer.

How Sourced Partners build SA businesses

Everything you need to run SA yourself or source it for investors, with a team behind you from day one.

  • Practical training

    learn how to find, assess and run serviced accommodation, and how to package SA deals for investors.

  • Deal Analysts

    Get the numbers checked, including occupancy, nightly rates and running costs.

  • Personal Business Manager

    One-to-one support to keep your business moving.

  • Investor network

    Present SA deals to investors through the Sourced app and platform.

  • In-house brokerage

    Support with finance, subject to lender criteria.

  • Property accounting

    Accounting built in, so you don't need an external accountant.

Want to build an SA business with a team behind you?

Book a discovery call

Real Partners.
Real SA businesses.

  • Joined Sourced Property in summer 2026 with no property experience
  • Secured a three-bedroom flat in Central London to run as serviced accommodation
  • Booked for 90 days by a corporate guest, bringing in £16,800
  • A management company runs it day to day, so he doesn't manage every detail himself
  • Three SA opportunities within 10 weeks of induction
Read their full story

Ready to build a serviced accommodation business?

Book a discovery call
  1. Book a discovery call

    Tell us what you want to build, whether that's running your own SA, sourcing SA deals for investors, or both.

  2. Get to know us

    See how the training, Deal Analysts and investor network work, and speak to Partners already doing it.

  3. Secure your franchise

    If it's the right fit, we'll onboard you and help you start on your first SA opportunities.

Frequently asked questions