If you’ve been keeping an eye on the UK property market, you’ll know that Liverpool has been quietly (and quickly) climbing the ranks as one of the best cities to invest in. But this isn’t just about facts and figures – it’s about why those numbers matter to you as an investor. Let’s dive in.
Strong (and Growing) Rental Yields
Let’s start with the numbers that count: Liverpool regularly delivers rental yields of 6–8% in many postcodes. Compare that to London’s 4-5%, and it’s easy to see why so many investors are choosing the North West. But here’s the real value: those higher yields mean your money is working harder for you every single month, and because demand is strong from students, young professionals, and families, you’re far less likely to deal with long periods where your property is empty. Consistent tenants = consistent cash flow.
Regeneration That’s Reshaping the City
Liverpool isn’t standing still. Billions of pounds are being poured into regeneration projects that are transforming whole parts of the city. The £5.5 billion Liverpool Waters scheme, for example, is creating new jobs and a brand-new business district. The Baltic Triangle has gone from an old industrial area to one of the UK’s most exciting digital and creative hubs. Why does this matter to you? Because regeneration drives both rental demand and long-term capital growth – you’re not just buying property, you’re buying into Liverpool’s future.
Connectivity That Keeps Tenants Coming
Tenants want to live somewhere that makes life easy – and Liverpool delivers. Quick rail links to Manchester, Birmingham, and London make commuting simple, while John Lennon Airport keeps the city connected to Europe. Add in the expanding Merseyrail network, and you’ve got a city that’s accessible, attractive, and convenient making your properties all the more sought after.
Students and Graduates Are Sticking Around
With three major universities, Liverpool has a huge student population meaning consistent rental demand year after year. Plus, many of those students stay on after graduation. The city’s growing reputation as a tech and research hub means well-paid young professionals are looking for quality homes. Whether you’re interested in student lets, HMOs, or apartments for young professionals, Liverpool offers options to diversify your portfolio.
Culture and Lifestyle That Sell Themselves
Let’s be honest – numbers alone don’t make people fall in love with a city. Liverpool’s cultural pull does. From its world-famous music scene and football clubs to its waterfront and thriving nightlife, this is a city where people want to put down roots. Families are drawn to leafy suburbs like Allerton and Woolton, while young professionals love the buzz of the city centre. That lifestyle factor means properties don’t just get rented, they get rented quickly - wherever in the city you choose to invest.
Affordability That Opens Doors
Perhaps the best news of all: Liverpool is still affordable. While other major cities have priced out many investors, you can still pick up quality buy-to-lets at auction for under £100,000. Combine that with strong yields and regeneration-led growth, and you’ve got a city that offers both low entry costs and high upside potential.
The Bottom Line
Liverpool isn’t just another investment hotspot, it’s a city that offers the rare combination of affordability, strong returns, and long-term growth. If you’re looking for a property market where your investment can genuinely grow with the city, Liverpool should be top of your list. Check out our latest deals here!
Author
Chris Kirkwood
